Folded Flyers

It’s time to rethink the flyer as a marketing tool. No one holds onto ads – and if they do, they rarely remember where they put them. To truly capture attention, flyers need to be distributed in the right context, where they’re likely to reach people who care about what your business offers.

A good flyer speaks directly to its audience. Otherwise, its lifespan ends at the next trash bin. That’s why interaction matters. Don’t overload it with minor details or generic visuals. Instead, start with a bold, unexpected opening that taps into people’s instinct to read. Even a slightly offbeat headline can work wonders.

Flyers with coupons are also a great idea. Eye-catching visuals printed in high-quality color make a real impact – according to the American Society of Journalists, color flyers can reach up to 62% more people. So don’t hesitate to choose special printing techniques and premium paper. If it looks cheap, it’ll be treated that way.