Folded Flyers

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It’s time to rethink the flyer as a marketing tool. No one holds onto ads – and if they do, they rarely remember where they put them. To truly capture attention, flyers need to be distributed in the right context, where they’re likely to reach people who care about what your business offers.

A good flyer speaks directly to its audience. Otherwise, its lifespan ends at the next trash bin. That’s why interaction matters. Don’t overload it with minor details or generic visuals. Instead, start with a bold, unexpected opening that taps into people’s instinct to read. Even a slightly offbeat headline can work wonders.

Flyers with coupons are also a great idea. Eye-catching visuals printed in high-quality color make a real impact – according to the American Society of Journalists, color flyers can reach up to 62% more people. So don’t hesitate to choose special printing techniques and premium paper. If it looks cheap, it’ll be treated that way.

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Payment options
Payment options

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Delivery options
Delivery options

Pick-up at our shop in Budapest
with GLS courier service

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Set up your order tailored to you and order the print

Basic properties
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Basic properties

Enter the folded size here.

 
Dimension of the trimmed product.
Trimmed width.
Trimmed height.
 
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Folding types
Printing type
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Printing type

You can select up to two different direct colors
You can select up to two different direct colors
Surface and shape
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Surface and shape

 
Surface finish type
Surface finish type
Number of copies
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Number of copies

Ordering
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Ordering

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Editing guide

Design / Avoid using fonts smaller than 5 pt or with very thin lines—their printability depends largely on the smoothness of the chosen paper. For creative papers with different front and back sides, please specify which side the design should be printed on. Gold and silver elements may not show well on very thin lines or small areas. For deep black areas, we recommend using CMYK 60/50/50/100. Due to possible trimming inaccuracies, avoid using thin or unprinted borders around the edge of the flyer—even a 0.5 mm shift can make the border look noticeably uneven.

Color / Please note that we cannot guarantee perfect color consistency for reorders, especially on creative papers. For sensitive colors, we recommend placing a larger initial order.

Page Order / The imposition order of the page pairs differs for each fold type, and an accordion (leporello) fold even allows several page orders, depending on the content you want to show—that is, on how many pages you’d like to see together as one spread (e.g. a floor plan or a landscape). It’s therefore well worth making a mock-up before you start designing.

General Setup / The most reliable file format is PDF/X-4—it ensures optimal compression and proper embedding of fonts and colors. All images should be in CMYK color mode and 300 dpi resolution at actual size. If you’re using extra (spot) colors, the printable areas must be vector-based. If your design reaches the edge of the print, include a 3 mm bleed. Crop marks should be 3 mm long and placed 3 mm from the edge.

Folded Flyers