20% ink coverage means that roughly one fifth of the surface of the page or packaging material is covered by printed content – for example text, a logo, graphics or any colored element.
This restriction is important because this is how we can keep the price at a favorable level. If the artwork you submit requires more ink than this, it no longer fits within the original pricing.
In such a case we need to consult with you, and production will either:
- involve an extra cost,
- or we will ask you to modify the design to meet the 20% requirement.
To keep our cooperation running smoothly, please take this into account already during the design stage.
How should you picture 20% coverage?
What counts as about 20%:
- A pattern consisting of a small logo and a few lines.
- A pastel-colored background with a few colored elements (icons, symbols).
What is more than 20%:
- A dark, colored band or a large colored background.
- A photograph or illustration covering the entire surface.
