What do we call a publication?
The “publication” category includes every product that is made with multiple pages and in bound form – so not merely a single printed sheet, but edited content that is held together. This includes, for example:
– books,
– brochures,
– catalogs,
– program booklets,
– leporellos (accordion folds),
– spiral-bound documents.
The pricing of publications is made up of several factors together – below we show you exactly which ones.
1. The printing method
One of the most decisive elements of the price is how, and on how many pages, the printing is done:
– full color (CMYK),
– black-and-white only,
– or mixed: some pages in color, others in black-and-white.
It also matters whether there are spot colors (for example gold, silver, white or UV varnish), since these require a separate printing layer and extra setup.
2. The type and amount of paper
The other key factor is the paper used:
– what type of paper is used for the inside pages and the cover,
– what its paper weight is (thinner or thicker),
– and of course the total page count.
The more pages there are, and the heavier or more special the material is, the higher the paper cost will be.
3. Surface finishes
Special surface finishes are often applied to the cover – beyond their aesthetic value, these also provide protection for the print:
– film lamination (matte, gloss or super-matte),
– pouch lamination,
– possibly embossing or spot UV varnish.
In every case these mean a separate production step and extra cost, but they can significantly increase the durability and visual quality of the product.
4. Binding operations
We don't just print publications; they also have to be stitched or bound. The following operations are also included in the pricing:
– perfect binding,
– thread sewing,
– saddle stitching (as with booklets),
– spiral binding,
– folding, creasing (that is, preparing the fold on thicker paper).
The right binding technology depends on the quantity, the page count, the thickness of the paper and also on what kind of use you intend the publication for.
